Cookie Policy
Plant and Machine Mart (plantandmachinemart.co.uk)
Last updated: 25 March 2026
1. INTRODUCTION
This Cookie Policy explains how Plant and Machine Mart ("we", "us", or "our"), operated by Plant and Machine Mart Ltd, uses cookies and similar tracking technologies when you visit plantandmachinemart.co.uk (the "Website"). It explains what these technologies are, why we use them, and your rights to control their use.
By continuing to use our Website, you consent to our use of cookies in accordance with this policy. You may withdraw or adjust your consent at any time — see Section 7 for details.
2. WHAT ARE COOKIES?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide analytical information to site owners.
Cookies set by the website you are visiting are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website.
3. TYPES OF COOKIES WE USE
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off. They are usually set in response to your actions, such as logging in, filling in forms, or setting privacy preferences. Without these cookies, services you have asked for cannot be provided.
3.2 Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve site performance. They help us understand which pages are most popular and how visitors move around the Website. All information collected is aggregated and anonymous.
3.3 Functional Cookies
These cookies allow the Website to provide enhanced functionality and personalisation — for example, remembering your search filters, saved listings, or preferred view settings. They may be set by us or by third-party providers whose services we have added to our pages.
3.4 Targeting & Marketing Cookies
These cookies may be set through our Website by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.
4. COOKIES WE USE
session / XSRF-TOKEN — Strictly Necessary — Maintains your login session and protects against cross-site request forgery (CSRF) attacks. — Duration: Session
remember_web_* — Strictly Necessary — Keeps you logged in between visits when you select "Remember me". — Duration: 30 days
cookie_consent — Strictly Necessary — Stores your cookie consent preferences. — Duration: 12 months
_ga / _gid — Analytics — Google Analytics: tracks page views, session duration, and user behaviour in aggregate. — Duration: 2 years / 24 hours
_gat_gtag_* — Analytics — Google Analytics: throttles request rate. — Duration: 1 minute
lang / timezone — Functional — Remembers your language and timezone preferences. — Duration: 12 months
listing_filters — Functional — Saves your most recent equipment search filters. — Duration: Session
_fbp — Marketing — Facebook Pixel: used to deliver and measure advertising on Facebook. — Duration: 3 months
ads/ga-audiences — Marketing — Google Ads remarketing: identifies visitors for targeted advertising. — Duration: Session
We will update this list if we add or remove cookies. You can view the most up-to-date version of this policy on our Website at any time.
5. THIRD-PARTY SERVICES
Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies. The following third parties may set cookies on our Website:
- Google LLC (Analytics, Ads) — Privacy Policy: policies.google.com/privacy
- Meta Platforms Ireland Ltd (Facebook Pixel) — Privacy Policy: www.facebook.com/privacy/policy
- Fast n Funded (finance application flow) — governed by their own privacy notice
- SendGrid / Twilio (email tracking pixels) — Privacy Policy: www.twilio.com/en-us/legal/privacy
We recommend you review the privacy policies of these third parties to understand how they use information collected by their cookies.
6. LEGAL BASIS FOR USING COOKIES
We rely on the following legal bases under UK GDPR and the Privacy and Electronic Communications Regulations (PECR) 2003:
- Strictly Necessary cookies — processed on the basis of our legitimate interests (Article 6(1)(f) UK GDPR) and our contractual obligations to you. No consent is required.
- All other cookies — processed on the basis of your consent (Article 6(1)(a) UK GDPR). You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
7. MANAGING & WITHDRAWING CONSENT
7.1 Our Cookie Banner
When you first visit the Website, you will see a cookie consent banner. You can accept all cookies, accept only strictly necessary cookies, or customise your preferences using the granular controls provided. You can revisit your preferences at any time by clicking the "Cookie Settings" link in the footer of the Website.
7.2 Browser Controls
You can also control and delete cookies through your browser settings. Most browsers allow you to view cookies stored on your device, delete all or selected cookies, block third-party cookies, block cookies from specific websites, and block all cookies (note: this may impair Website functionality).
For guidance on managing cookies in popular browsers:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/kb/enable-and-disable-cookies
- Apple Safari: support.apple.com/guide/safari/manage-cookies
- Microsoft Edge: support.microsoft.com/microsoft-edge/delete-cookies
7.3 Opt-Out Tools
You can opt out of interest-based advertising from participating companies via the following tools:
- Google: adssettings.google.com
- Facebook: www.facebook.com/adpreferences
- Your Online Choices (UK): www.youronlinechoices.eu
8. COOKIE RETENTION PERIODS
Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for the period specified in Section 4, or until you delete them. We review our cookie retention periods annually to ensure they remain appropriate.
9. CHANGES TO THIS POLICY
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our data practices. When we make material changes, we will update the "Last updated" date at the top of this page and, where required by law, notify you via a prominent notice on the Website or by email.
We encourage you to review this policy periodically to stay informed about how we use cookies.
10. CONTACT US
If you have any questions about this Cookie Policy or how we handle your personal data, please contact us:
Company: Plant and Machine Mart Ltd
Website: plantandmachinemart.co.uk
Email: privacy@plantandmachinemart.co.uk
Regulator: Information Commissioner's Office (ICO) — ico.org.uk
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are unhappy with how we handle your data. Visit ico.org.uk or call 0303 123 1113.